Dutch Chrysanthemums take centre stage at St Petersburg’s inaugural Wedding Guide Expo

ST PETERSBURG, Russia: St Petersburg is arguably one of Russia’s best city wedding destinations. Wedding ceremonies are unthinkable without flowers. No wonder Dutch Chrysanthemums occupied pride of place at St Petersburg’s inaugural bridal show Wedding Guide Expo.

Russia’s ‘Second City’ is  one of the world’s most beautiful cities with a striking imperial style. Think Baroque and Neoclassical architecture and hundreds of bridges crossing the river Neva. Built by Peter the Great 309 years ago the city on the Gulf of Finland attracts couples who want to say “I do’ in great style.

The former capital of the tsars and tsarinas was the venue of choice of the inaugural edition of Wedding Guide Expo, Russia’s new luxury bridal expo, held at hotel Azimut on 22 January 2022.

Dutch Chrysanthemums helped to set the mood of celebration. They added colour, joy, romance and glamour to the many bridal bouquets, boutonnières, and floral centrepieces, created by a talented team of Russian floral designers.

Chrysanthemums in a rainbow of colours, shapes and textures inspired brides and grooms to be. The more than 2,000 flowers, send with love from Dutch Chrysanthemum breeders and growers, reinforced the bloom’s image as top wedding flower.

Dutch Chrysanthemums have proven popular with Russian consumers for many years. Basically, they are present everywhere: metro kiosks, flower stalls, grocery stores and florist shops. As such, Russians tend to see them as an everyday flower, somewhat unimaginative and mainstream.

To turn the tide, Dutch Chrysanthemum breeders and growers, united under the flag of Chryson, regularly team up with the cream of Russia’s floral artists to change the image of Chrysanthemum.

Chryson is a co-operation of breeder’s and the propagator’s association Chryson (Armada, Deliflor, Dekker Chrysanten, Dümmen Orange, Floritec and Royal Van Zanten). Chryson and its JustChrys campaign use practical know-how, market research and innovative thinking. Their project covers all aspects of marketing including product photography, floral arrangements, advertising and POS to present the new image of the Chrysanthemum. For more information please visit: www.justchrys.com

The chrysanthemum event at Wedding Guide Expo is the brainchild of Natasja Mironova, owner of marketing agency Sobolj which runs the succesful Russian floral trend platform www.flowerexperience.eu

Sobolj/Flowerexperience prepared an event video. Watch it HERE