Dümmen Orange launches new Chrysanthemum variety in a bid to conquer both production and trade

DE LIER, Netherlands: International breeder and propagator Dümmen Orange is launching a new variety of spray Chrysanthemum with white rust resistance, extended shelf life, snowy white petals and a green centre and several flowers per stem.

The company believes the novelty flower, Pina Colada, truly stands out because it is ‘remarkably steady, full-bodied, long-lasting, fresh and reliable’.

Commenting on the new variety Roy van Kester, Marketing Specialist Dümmen Orange says, “The list of Pina Colada’s qualities just goes on and on. We spent the last three years perfecting this chrysanthemum and our hard work has paid off.”

Pina Colada makes a great addition in any floral arrangement and it also suited for use in  mono bouquets. What more’s Pina Colada flowers on stems weigh 100 grams easily and are available all year round.

Dümmen Orange is the world’s largest breeder and propagator of cut flowers, bulbs, tropical plants, pot plants, bedding plants and perennials. Its annual turnover is about €370 m. The company employs over 7,300 people worldwide. In addition to a large marketing and sales network, Dümmen Orange has a diversified network of specialized production sites. The key to Dümmen Orange’s success is a broad and deep product range, supported by a global supply chain. The company embraces its social responsibilities and invests in the health, safety and personal development of its staff.