19 December 2019
DE LIER, Netherlands: Dümmen Orange is pleased to announce that effective November 1, Noelia Mansilla has accepted the new position as President for EMEA (Europe, Middle East, Africa) sales. Noelia will become member of the Dümmen Orange Global Executive Committee.
In her new role as President EMEA, Noelia takes the overall responsibility for the sales and financial performance of the region, combining all crops and businesses. This organisational change is part of the new company setup in which the supply chain team together with the finance, product management, marketing and sales teams will intensify their collaboration on a regional level. In addition, this regional team will focus cohesively on better positioning of our wide assortment to customers, strengthening of our sales network, improvement of our delivery performance and enhancement of cross-selling and retail opportunities
Biense Visser, Chief Executive Officer with Dümmen Orange, says: “This new regional leadership position will facilitate increased synergy across all business units, improving our efficiency and effectiveness in the market. We will continue to place our top emphasis on enhancing the customer experience, improving our supply chain to make Dümmen Orange the most reliable supplier, and deepening our relationships with our growers, retailers and other sales partners.”
Noelia Mansilla adds: “Establishing a regional management set-up marks a milestone in executing our strategy in a more effective and efficient way. When it comes to customer experience, supply chain reliability and loyal relationships there is no other trade-off than doing the right things and the things right. We are eager to maintain our leading position in EMEA region whilst working with local teams to deliver the best product portfolio, services and solutions for our clients.”
Dümmen Orange is the world’s largest breeder and propagator of cut flowers, bulbs, tropical plants, pot plants, bedding plants and perennials. Its annual turnover is about €350 m. The company employs over 7,300 people worldwide. In addition to a large marketing and sales network, Dümmen Orange has a diversified network of specialized production sites. The key to Dümmen Orange’s success is a broad and deep product range, supported by a global supply chain. The company embraces its social responsibilities and invests in the health, safety and personal development of its staff.