Dümmen Orange appoints Martina Gerhards as its new Marketing Manager Germany

RHEINBERG, Germany:  Starting last month, Martina Gerhards joined the Dümmen Orange team as Marketing Manager. Working from the Rheinberg office in Germany she will be responsible for the development of marketing activities and campaigns around annuals, perennials and a range of pot plants.

In this role, Martina will focus on the successful execution of marketing projects for the European market towards growers and retailers. Next to that she will be managing the German marketing team, supporting different products and events. By bringing Martina’s strong experience in multinational companies and her customer and sales oriented approach to the company, Dümmen Orange demonstrates its vision on the importance of executing high quality marketing projects.

Marco van der Sar, Head of Global Marketing and Corporate Communications: “I am really happy Martina decided to join us. Replacing Sonja Dümmen is a nice challenge but I’m more than confident that Martina will manage this in her own way and develop it further with our partners.”

Martina’s professional career contains 20 years of experience in online, offline and retail marketing. In the past, she worked as a marketing manager in the power and garden tool business and the consumer electronic industry. Her organisational and planning skills, as well as her optimistic and target-oriented way of working will lead to a fruitful addition to the Dümmen Orange team.

Dümmen Orange is the world’s largest breeder and propagator of cut flowers, bulbs, tropical plants, pot plants, bedding plants and perennials. Its annual turnover is about €356 m. The company employs over 7,300 people worldwide. In addition to a large marketing and sales network, Dümmen Orange has a diversified network of specialised production sites. The key to Dümmen Orange’s success is a broad and deep product range, supported by a global supply chain. The company embraces its social responsibilities and invests in the health, safety and personal development of its staff.