22 November 2018
MALICORNE, BERGERAC, France: Plant nursery and Lagerstroemia breeder Pépinières Desmartis is partnering with French rose breeder Pépinières et Roseraies Georges Delbard, making Desmartis the official and exclusive retail distributor of Delbard roses in France, Belgium and Luxembourg.
Both companies have deep roots in the horticulture sector, at home and abroad, and their company owners, Arnauld Delbard and Patrick Chassagne, have known each other for many years.
Through this new partnership, Desmartis can take advantage of Delbard’s strong brand recognition in the retail garden market. In turn, Delbard will benefit from Desmartis’ logistics operations – which is known for being a well-oiled machine.
Desmartis and Delbard are delighted with their plans for future collaboration in the distribution of Delbard’s range of bare-rooted and containerised roses. Their decision to join forces was driven by multiple factors. To meet with consumers’ ever-changing demands and high expectations, professional plant nurseries are becoming more market driven and seeking to be more relevant to their existing and prospective clients. This requires innovation, premium quality, branding, one-stop shopping and on time delivery. This new partnership of Desmartis and Delbard offers a strong platform for delivering on these demands.