29 August 2018
NAALDWIJK the Netherlands: Berg RoseS and Van der Drift Roses, two companies with the same DNA that have been using the same core values for years: growing the rose as a quality product with a fast supply and delivered fresh at all times. With the change in the flower business to an increasingly demand-driven market, the two rose producers are entering into a commercial partnership. As of 1 September 2018, the forces will be combined, resulting in the ability to offer a broad package of 5 colours of Avalanche+ and 9 specialties, supplemented by the red rose Red Naomi. A complete package that is available from the Berg RoseS sales team.
Change in the market for ornamental horticulture
The international ornamental horticultural market is changing rapidly. Systems, databases and online channels are and are increasingly becoming an important tool in offering products. By working together commercially, Berg RoseS and Van der Drift Roses can combine a wide range of products. In combination with a good supply system, the company responds optimally to the demand-driven market.
As of 1 September 2018, the broad assortment will be offered as a package via Berg RoseS, which means that the company has the most complete and exclusive assortment of large-flowered roses available to all customers. The roses are ordered directly from stock via the real-time stock system and a VMP connection. Due to the centrally located production locations in Honselersdijk and Delfgauw, deliveries can be made quick and always fresh. A working method that creates economies of scale, which are reflected in the highest level of service for customers and a complete relief of their order.
Van den Berg RoseS
Van den Berg Roses, a name that stands for one of the most important international rose growers in the Netherlands. A name that stands for quality on all fronts, all year round. Van den Berg Roses has its headquarters in Delfgauw. Outside the Netherlands there are nurseries in Naivasha (Kenya) and in Kunming (China). In the Netherlands, Van den Berg Roses grows large-flowered roses on 160,000 m2 . The roses grown in the Netherlands are marketed under the brand name Berg RoseS. Thanks to the wide variety of colours, these roses match every memorable moment in life. Ninety-five percent of the roses are destined for the international market and find their way to flower shops from Moscow to Los Angeles and from Oslo to Singapore.
Van der Drift Roses
Van der Drift Roses from Kwintsheul has been in the forefront for almost 20 years and strives for the highest possible quality level in the market. Its markets are spread across Europe. In 2007, Van der Drift Roses turned her attention to Red Naomi. This beautiful large red rose with a flower diameter between 9 and 14 cm, they give all the care and attention it deserves. Since 2018, we have been able to fully control the greenhouse climate above our young crop with air conditioning, so that we are less dependent on the weather conditions. The roses are pre-watered for at least 20 hours before being processed. This improves the vase life and increases the uniformity of the forest.