MIAMI, USA: Asocolflores, the Association of Colombian flower exporters, is always looking for new and creative ways for brand activation at events. This week, Colombian flowers will wow a crowd of art lovers visiting the Pérez Art Museum Miami (PAMM).
This modern and contemporary art museum is home to an exceptional collection of work from international artists – and this week, an added twist with floral displays and design from the Colombian flower industry.
The ‘Flowers of Colombia’ exhibition will be on display on the first floor from 30 November until 5 December. Master florist Juan Carlos Semiday from Venezuela will inspire industry professionals and museum visitors during the Dare to Say it with Flowers floral art and design show on 4 December.
Asocolflores could not have chosen a better timing for this brand activation event. Miami is currently gearing up for Art Basel Miami Beach, running at the Miami Beach Convention Centre between 2 until 4 December. This international art fair will feature 254 galleries from 36 countries, creating a continuous footfall at PAMM and its Colombians flower show.
The Jorge M. Pérez Art Museum of Miami-Dade County (PAMM) has been the flagship museum for Miami-Dade for almost 35 years. At its founding in 1984, the Museum was dedicated to international art of the 20th and 21st centuries, aiming to fill a void in a young city where no contemporary art museum existed. In 1994, the museum became a collecting institution, and recognising the massive demographic change that took place in Miami in the previous decade, it refocused its mission to ensure the Museum reflected the city’s plurality of communities. In 2013, PAMM expanded into a 200,000-square-foot campus prominently located on Biscayne Bay, between the American Airlines Arena to the south and the Adrienne Arsht Center for the Performing Arts to the north.