Bloom & Wild’s Phill Burton to speak on ‘customer delight’ at Floriforum

BRUSSELS, Belgium: Union Fleurs, the International Flower Trade Association, is pleased to announce that Phill Burton, COO of Bloom & Wild, will join the list of distinguished speakers at this year’s Floriforum. The event, organised by Union Fleurs is set to take place on November 5, 2019 in Vijfhuizen, the Netherlands, one day prior to the opening of IFTF.

Bloom & Wild launched in 2013 and is now the UK top-rated online florist and most- loved flower brand. With its core focus on “Customer delight”, innovative approach and slick technology, Bloom & Wild is redefining the flower delivery experience in this digital age, making the sending and receiving of fresh flowers a joy again.  Recognised as the 2nd fastest growing company in the UK and the 5th fastest growing business in Europe, the company is now scaling internationally in France, Germany and Ireland, and expanding into wholesale by recently becoming the flower supplier of Ocado, ‘the world’s largest dedicated online grocery retailer’.

Phill Burton, Chief Operating Officer (COO) of Bloom & Wild, led the scaling up of the company since 2015 through operational excellence, strategic direction and cross-functional leadership.

He will share his unique insights on using data and technology to enhance customer experience, building a flower brand that customers love and challenging the traditional flower supply-chain through IT-based innovation and a customer-first business model.