Benary CEO wins Taspo Gold Entrepreneur of the Year Award

BERLIN, Germany: The Taspo Awards is an annual event celebrating and recognising inspirational entrepreneurs from the world of ornamental horticulture.  It was a big night for Matthias Redlefsen, managing director of Ernst Benary Samenzucht GmbH, who was honoured with the Taspo Gold Entrepreneur of the Year Award at a glitzy award ceremony in Berlin’s Grand Hyatt on Friday October 25th, 2019.

In accepting his award Redlefsen pointed to the positive power of the company’s products and invited the entire industry to make use of that competitive advantage.

Klaudia Benary-Redlefsen, Nick tenPas, co-managing director of Benary as well as Nick’s wife Mei Lie Tan, were present to congratulate Matthias for receiving the coveted award. Taspo’s annual Gold Award recognises entrepreneurs who, with vision and courage, excel in the industry.  Nominees are not able to apply for this award but are selected by a panel of expert judges who primarily focus on the personality of potential winners. The jury awards people, ideas and concepts in 18 different categories relating to new milestones in products, companies, marketing and management.

Benary quick facts

  • Benary operates from seven locations in all key climates: Germany, Netherlands,

California, Illinois, Guatemala, Chile and China.

*  All Benary locations have been certified by Global GAP since 2017.

* Benary’s export quota is over 90%. More than 50% of the turnover is

generated outside of Europe.

  • Including seasonal staff, Benary employs around 700 people. The

majority of all Benaryans work outside Europe.

  • Every year Benary sells more than 10 billion flower seeds. This means

in theory more than one flower for every person on earth!

  • Benary is growing: In the last 13 years the company has almost

doubled its turnover.



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