Avalanche+ roses make great tokens of affection during Kylie Minogue’s BST Hyde Park concert  

During her recent UK BST Hyde Park concert in London, pop icon Kylie Minogue handed out 1,200 Avalanche+ roses to fans.

The Avalanche+ grower’s Alliance, in collaboration with Dümmen Orange and LM Flower Fashion Productions, selected white Avalanche+ and soft orange Peach Avalanche+ roses to act as messengers of love, joy, and human connection. While performing  “Where the Wild Roses Grow”, Kylie asked her audience to pass on love by giving each other a rose.

By handing out the first rose, the singer started a ‘wave’ of roses in the audience that unrolled throughout her superhit “All the Lovers” performance.

BST Hyde Park (British Summer Time Hyde Park) is a music festival in London that attracts high-profile artists and guests every year. Popstar Kylie Minogue performed in front of 65,000 fans.

Kylie’s acapella version of the Nick Cave-penned ballad ‘Where the Wild Roses Grow’ resonated through the concert venue as hundreds of people handed out Avalanche+ roses, making great symbols of love and gratitude.

Kylie Minogue has built a successful career in the music business since 1987. It’s not just the hits “I Should Be So Lucky”, “Better the Devil You Know”, “Spinning Around”, and “Can’t Get You Out Of My Head” that made her world-famous; over the past two decades she has also become a successful fashion icon, designer, entrepreneur, actress and philanthropist.

This year, she was named Global Icon at the Brit Awards, won a Grammy Best Pop Dance Song for her hit “Padam Padam”, attended the exclusive Met Gala, performed several shows at the Las Vegas Residency and recently released her new single “My Oh My”.

The Australian star has sold over 80 million records worldwide and has five billion streams. Her multiple awards include the Brit Awards, two Grammy and MTV Awards. Kylie is the only female artist with a number-one album and top 10 singles in the UK in five consecutive decades.

Creating the Avalanche+ Roses for Kylie’s Hyde Park show was another flourishing collaboration with the world star for LM Flower Fashion Productions.

In 2012, LM Flower Fashion Productions and Jeff Leatham were responsible for the Dutch flowers during the launch of Kylie’s book “Fashion” in Harrods on her 25th anniversary.

LM Flower Fashion then styled the flowers for various photoshoots. In 2014, the company featured in the “Sleepwalker” music video.

LM Flower Fashion Productions also styled the flowers for Kylie’s 50th birthday at London’s Chiltern Firehouse.

Avalanche+ has been a rose with a royal class in the top segment of roses for years. This modern classic has a large flower, a great appearance and offers top quality all year round. It is not without reason that Avalanche+ shines as standard at major events and weddings.

Avalanche+ roses are ideal for bridal work and modern arrangements. Mono or mixed, they always stand out because of the large head that always opens completely. In this way, they add glamour to every bouquet and arrangement in their own reliable and special way.