Aris welcomes Pat Canfora as new director of sales and marketing

BARBERTON, USA: Aris Horticulture, Inc.,   a horticultural enterprise specialised in starter and finished plants (Keep Sake Plants and Green Leaf Plants), has hired Pat Canfora as the director of sales and marketing.

Pat will be in charge of implementing and managing the sales and marketing activities across Green Leaf Plants and Keepsake Plants divisions, including identifying new market opportunities.

Prior to joining Aris, Pat has held various sales and marketing positions including sales manager, sales representative and regional territory sales manager. Pat also previously worked at Aris’ Salinas, California, location.  His most recent position was with Total Marketing as Regional Sales Manager, representing over 40 leading Lawn and Garden manufacturers. He has an Associate’s Degree in horticulture science from The Ohio State University.

From modest beginnings – as a partnership of two, hardworking Mennonite brothers, Menno and Ira Yoder – Aris Horticulture Inc. (formerly Yoder Brothers Inc.) has grown to be a world leader in flowering research and breeding. Today, almost 95 years after its founding, G. Ramsey Yoder, Menno’s grandson, heads a company of 650 employees.