Air France KLM Martinair Cargo reports record online sales and accelerates commercial transformation

Air France KLM Martinair Cargo (AFKLMP) has reached a significant milestone in its commercial transformation. In November, a record 85 per cent of all bookings were made online.

This achievement underscores the success of its myCargo digital platform, which was developed in-house and has evolved over the past eight years from being a simple quote-and-book tool into a comprehensive online service hub.

The myCargo platform is central to AFKLMP’s channel strategy. It is designed to meet customers’ increasing demands for seamless business interactions anytime and anywhere. Developed with direct input from customers and leveraging the expertise of AFKLMP’s cargo professionals, myCargo has become an industry-leading booking and service platform. The recent surge in online bookings reflects growing customer confidence and satisfaction.

In addition to enhancing digital booking capabilities, AFKLMP has invested in dynamic pricing, utilising data and artificial intelligence to offer optimal real-time pricing. This commitment to innovation extends to the development of a new global Customer Relationship Management (CRM) platform in partnership with Salesforce. Currently being rolled out across more than 65 offices worldwide, the CRM system aims to set a new benchmark for service levels in the cargo industry by mid-2025.

Complementing its digital advancements, AFKLMP introduced its new PLUS service level, providing customers with higher commercial priority and expanding its product portfolio to meet diverse customer needs better.

AFKLMP also focused on network expansion, increasing services to Asia to support the booming e-commerce market while maintaining main deck capacity in South America, the United States, and Africa. These strategic developments generated increased customer appreciation and reinforced AFKLMP’s position as a leading European carrier throughout 2024.

Looking ahead to 2025, AFKLMP is poised to further its commercial transformation, aiming to deliver unique, next-level service propositions that adapt to its customers’ evolving demands. GertJan Roelands, Senior Vice President of Commercial at Air France KLM Martinair Cargo, stated, “We have high hopes for 2025, when we will continue to take bold steps in our commercial transformation by offering unique, next-level service propositions to meet the increasing demands and needs of our customers.”

In the November 2024 issue of FCI magazine, Air France KLM Martinair Cargo’s newly appointed global head of Perishable Logistics, Mr Luc Diebold, shared his knowledge of more than 20 years of experience in the air cargo market and highlighted the issues the company faces.