16 September 2019
BEIJING, China: ‘Understanding the Chinese Market, the demand for ornamentals’ is the third report published by the International Association of Horticultural Producers’ (AIPH) International Vision Project (IVP). The report presents important insights and indicators on the future demand for ornamental horticulture until 2030.
The latest report from AIPH focuses specifically on the Chinese market for ornamentals. Studying consumer trends in China and changes in demand; the role of city growth on future demand and the potential market opportunities for ornamentals in China, the report provides a valuable reference for the wider horticulture industry.
The Chinese market warrants attention due to the forecast growth of China’s working population and, more significantly, this group’s anticipated per capita spending growth. By 2030, the working population in China will account for 12% of worldwide urban consumption and as such has the potential to shape future global consumption. In 2015, the group’s consumption value stood at €2 trillion but is set to increase substantially to €8.3 trillion by 2030. By identifying key drivers for change, AIPH’s IVP initiative can help to enable the ornamentals industry to prepare and adapt to tomorrow’s markets.
The International Vision Project has been led by Joep Hendricks, a speaker at the World Ornamental Horticulture Summit 2019 in Beijing,
AIPH published the first two IVP reports earlier this year: ‘Ornamental Horticulture, A Growing Industry?’ (January 2019) and ‘Production and Markets, the Future of Ornamentals’ (July 2019). All the reports can be download for free from the AIPH website: http://aiph.org/the-international-vision-project/
IVP is funded by Productschap Tuinbouw, Royal FloraHolland and the Taichung City Government.