AIPH is the new owner of FloraCulture International

The International Association of Horticultural Producers (AIPH) has taken over the ownership of FloraCulture International (FCI) from Royal FloraHolland (RFH) in an agreement made between the two organisations last week.

FloraCulture International is a well-respected magazine for the international ornamental horticulture industry, known for its high quality content and independent perspective.  The magazine is free-of-charge to industry subscribers and is published on a bi-monthly basis in both print and digital format along with regular news available through a newsletter and website (www.floraculture.eu).

AIPH Secretary General, Tim Briercliffe said “FloraCulture International has long been a valuable source of news and information for growers around the world.  AIPH is committed to supporting the ornamental horticulture industry across the globe and we are therefore delighted to bring this publication under our umbrella to continue this valuable role.  We will build on the current success of the magazine to develop it further with even more detailed industry analysis and comment.  We will ensure it retains its independent perspective and increases its reach to even more industry stakeholders and countries.  We plan to develop all aspects of FCI, including its online presence and circulation, while keeping the print magazine as a core component.  We hope to build more events and initiatives to benefit growers worldwide and hope to continue to work with the partners that have enabled FCI to be the success it is.”

Commenting on the change, Royal FloraHolland CCO, Mr. Servaas van der Ven said “Following a review of communications activity it was decided that FCI should no longer continue as part of Royal FloraHolland.  However, we believe that FCI plays an important role in the industry and we were keen to see it continue.  We are delighted that AIPH is the new owner of FCI and we have shared ambitions in relation to the future of this respected industry publication.”

To subscribe to FCI or for more information about distribution, plans and advertising opportunities contact FCI Media Account Manager, Ms. Angie Duffree on angie@floracultureinternational.com