Colombia

Colombia is heaven made for year-round flower growing. It possesses a mild equatorial climate, long days, fertile soil, abundant water,…

South America

Where to start an analysis of the South American floral industry? Perhaps by concluding that Latin Americans love flowers. This…

Massive social change

Jacintha Scheerder is a futurologist who works for Let it Grow, Royal FloraHolland’s initiative aimed at letting people discover the…

Cooperating

In Italy cooperatives have a long history. But cooperatives aren’t a thing of the past. This is proven by United…

European Garden Centres

Garden centres and DIY markets “Basically it’s not just garden centres,” Mathys points out. “This market consists of what is…

Fruitful Lessons

Ready for a story that will make you green with envy? Horticulture has been slow in positioning their products as…

Floral Couture

It’s no secret. The gap between flower farmers and the new generation high end consumer is wide. Luxury florist Neill…

Arranging the future

As the European floral sector changes rapidly, it’s necessary to understand what’s really happening. Here’s a sneak peek at the…

Veiling Rhein-Maas

Early this year. Uwe Bedenbecker and Marc Schax were named CEOs of Veiling Rhein-Maas, succeeding Ruud Knorr. Bedenbecker will be…

Christmas

“It takes ten years to grow Christmas trees yet we have less than twenty days to harvest, transport and market…

Christmas

During the weeks of Advent, homes worldwide are full of Christmas decorations. Do these decorations influence the use of flowers…