Tapping into Mexico’s ornamental horticulture industry

FloraCulture International (FCI) magazine, supported by the International Association of Horticultural Producers (AIPH), invites ornamental growers, traders, retailers, and suppliers to join a free webinar to discuss how the industry can tap into Mexico’s growing ornamental horticulture industry on 14 September 2021 from 3pm to 4:30pm (British summertime). 

Mexico is the second-largest economy in Latin America. The country has a population of nearly 130 million, many of which love flowers. The Mexican society has deep roots in floral tradition, which explains why the nation boasts a sizeable home production of young plants, cut flowers, houseplants, annuals, perennials and nursery stock products.

Enrique Arias Velazco is President of Ornamental Plants & Flowers (OPF),  the nation’s premier horticultural trade show which made its debut in September 2019. He expounds, “In Mexico, daily life cannot be conceived without plants and flowers, they are part of our language. We celebrate the milestones of life and death with flowers, as in the Day of the Dead, so as you can see, our relationship with flowers is strong.”

FCI’s webinar shares more or less the same objective: putting ornamental horticulture in Mexico on the world map and helping horticultural entrepreneurs generate new sales for their company by exploring the Mexican market and gaining market insights.

Mexico will put itself forward as a horticultural powerhouse with world-class, high-quality, sustainable flowers and plants; a benign climate and good soils; counter-seasonal supply opportunities; a young, skilled and dynamic workforce; and a strong entrepreneurial spirit. Plus, the direct vicinity of large consumer markets in the USA and Canada make Mexico ideal for the horticultural industry.

Facilitated by experienced webinar organiser Jungle Talks, the webinar is supported by the International Association of Horticultural Producers (AIPH). We are grateful to our sponsor Floricultura.

This webinar is free of charge, in line with our ethos to provide the best possible information and guidance for growers.

Watch the webinar on-demand

For many years, Mexico has always been regarded as the ‘sleeping giant’ of horticulture. Our line-up of speakers are experts on local and international ornamental horticulture and will talk about the realities of the Mexican market. They will touch on many introductory topics such as breeders rights, and how the Covid-effect is driving the rise of e-commerce.

• Mr. Federico Martinez, Consejo Mexicano de la Flor
• Mr. Santiago Argüello, Mexican Ministry of Agriculture
• Mrs. Claudia Lee, Akiko
• Mr. Marco Heijnen, Floricultura
• Mr. Marco Beltran, CEO of Cox Flor

Tropical plants are our passion. We have specialised in the propagation of orchids and tropical plants since 1933. A desire for perfection and the aim to develop strong, profitable and distinctive varieties for our customers – are the driving forces behind Floricultura and its staff.

As a market leader in young orchid plants and fast-growing business in Anthurium and Spathiphyllum, we supply professional growers worldwide with tens of millions of plants each year all over the world for the production of several varieties of orchids. This is accomplished from our greenhouses on different continents.

At our locations in the Netherlands, India, Brazil, Poland, Taiwan and the United States, we produce a wide range of orchids and anthuriums for every grower, for every climate zone, and for every kind of consumer. Only the novelties that meet the most stringent quality requirements are introduced on the market. Our goal is to guarantee growers good yields!

Website: www.floricultura.com/en

e-mail: orchids@floricultura.com

Las orquídeas son nuestra pasión. Desde 1933, nuestra empresa está especializada en las orquídeas. El afán de perfección y la creación de variedades fuertes, rentables y distintivas para nuestros clientes son los elementos que nos impulsan en Floricultura.

Como líder en el material vegetal de las orquídeas y negocio de rápido crecimiento en Anthurium y Spathiphyllum, suministramos anualmente a los cultivadores millones de plantas para su propagación. Hasta flor cortada y como planta de maceta, lo hacemos desde nuestros invernaderos en distintos continentes.

En nuestras empresas en los Países Bajos, la India, Brasil, Polonia, Taiwan y Estados Unidos tenemos un amplio surtido de orquídeas para todos los cultivadores, todas las zonas climatológicas  y todos los clientes finales. Solamente lanzamos al mercado las novedades que cumplan con las exigencias de calidad más altas. El rendimiento para el cultivador: ¡eso es lo que cuenta para nosotros!

web: www.floricultura.com/es

e-mail: orchids@floricultura.com