FloraCulture International (FCI) magazine, supported by the International Association of Horticultural Producers (AIPH), invites ornamental growers, traders, retailers, and suppliers to join a free webinar to discuss how the industry can tap into Mexico’s growing ornamental horticulture industry on 14 September 2021 from 3pm to 4:30pm (British summer time). Registration will go live in August.
Mexico is the second-largest economy in Latin America. The country has a population of nearly 130 million, many of which love flowers. The Mexican society has deep roots in floral tradition, which explains why the nation boasts a sizeable home production of young plants, cut flowers, houseplants, annuals, perennials and nursery stock products.
Enrique Arias Velazco is President of Ornamental Plants & Flowers (OPF), the nation’s premier horticultural trade show which made its debut in September 2019. He expounds, “In Mexico, daily life cannot be conceived without plants and flowers, they are part of our language. We celebrate the milestones of life and death with flowers, as in the Day of the Dead, so as you can see, our relationship with flowers is strong.”
OPF and FCI’s forthcoming webinar share more or less the same objective: putting ornamental horticulture in Mexico on the world map and helping horticultural entrepreneurs generate new sales for their company by exploring the Mexican market and gaining market insights.
Mexico will put itself forward as a horticultural powerhouse with world-class, high-quality, sustainable flowers and plants; a benign climate and good soils; counter-seasonal supply opportunities; a young, skilled and dynamic workforce; and a strong entrepreneurial spirit. Plus, the direct vicinity of large consumer markets in the USA and Canada make Mexico ideal for the horticultural industry.
Preparation of the webinar programme is now underway with the first keynote speakers and topics to be announced soon.