AIPH Expo Conference, Flormart Exhibition Hall

Tuesday 18th September

AIPH Expo Conference, Flormart Exhibition Hall

There are so many factors to consider when organising an International Horticultural Exhibition.  The AIPH Expo Conference is open to anyone involved in the organisation of a Horticultural Expo or with an interest in the potential for an Expo.  During the morning speakers will address important topics including how an Expo benefits a city, how to make it a commercial success, how to make successful events and experiences for visitors and how to make sure the landscape is maintained to the highest possible standards.

During the afternoon there will be progress reports from upcoming International Horticultural Expos as well as applications for the future.

09:00     Welcome by AIPH President

09:15     Keynote SpeakerMr. Kees van Rooij, Mayor of Meierijstad, the Netherlands and former Mayor of Horst aan de Maas, in the region of Floriade 2012 in Venlo.  Mr. van Rooij will speak about why the Floriade was so important for his city and region and how an Expo can be used as part of city development.

10:00     Making your Expo a Commercial Success Mr. Vincenzo Grassi, PwC (Italy) will outline techniques to ensure the finances work well at your expo using his experience with Expo 2015 Milan.  This includes securing commercial sponsorship and how to make the deals that work for you.

10:30     BREAK

11:00     Staging Successful Events During an Expo

11:30     Experience Planning for Expos – Mr. Tony Sefton, Vision XS (UK) will discuss the stages and team needed to build a successful project from the start

12:00     Ensuring the Perfect Landscape in your Expo

12:30     LUNCH

                Expo Progress Reports – A1 – World Horticultural Exhibitions

13:30     Beijing, China 2019 (A1)

13:50     Qatar,2021 (A1)

14:10     Almere, the Netherlands 2022 (A1)

14:30     Lodz, Poland 2024 (A1)

14:50     BREAK

                Expo Progress Reports – B – International Horticultural Exhibitions

15:15     Taichung, Chinese Taipei 2018 (A2/B1)

15:35     Hatay, Turkey 2021 (B)

15:55     Yangzhou, China 2021 (B)

Expo Progress Reports – C – International Horticultural Shows

16:15     Floralies Internationales Nantes, France 2019

                Expo Progress Reports – D – International Horticultural Trade Shows

16:35     Greentech, the Netherlands 2018 (D)

16:50     Flormart, Italy 2018 (D)

Expo Applications

17:00     Kahramanmaras, Turkey 2023 (B)

17:30     Conference Close

19:00     Drinks reception

19:30     Dinner