Tuesday 18th September
AIPH Expo Conference, Flormart Exhibition Hall
There are so many factors to consider when organising an International Horticultural Exhibition. The AIPH Expo Conference is open to anyone involved in the organisation of a Horticultural Expo or with an interest in the potential for an Expo. During the morning speakers will address important topics including how an Expo benefits a city, how to make it a commercial success, how to make successful events and experiences for visitors and how to make sure the landscape is maintained to the highest possible standards.
During the afternoon there will be progress reports from upcoming International Horticultural Expos as well as applications for the future.
09:00 Welcome by AIPH President
09:15 Keynote Speaker – Mr. Kees van Rooij, Mayor of Meierijstad, the Netherlands and former Mayor of Horst aan de Maas, in the region of Floriade 2012 in Venlo. Mr. van Rooij will speak about why the Floriade was so important for his city and region and how an Expo can be used as part of city development.
10:00 Making your Expo a Commercial Success – Mr. Vincenzo Grassi, PwC (Italy) will outline techniques to ensure the finances work well at your expo using his experience with Expo 2015 Milan. This includes securing commercial sponsorship and how to make the deals that work for you.
11:00 Staging Successful Events During an Expo
11:30 Experience Planning for Expos – Mr. Tony Sefton, Vision XS (UK) will discuss the stages and team needed to build a successful project from the start
12:00 Ensuring the Perfect Landscape in your Expo
Expo Progress Reports – A1 – World Horticultural Exhibitions
13:30 Beijing, China 2019 (A1)
13:50 Qatar,2021 (A1)
14:10 Almere, the Netherlands 2022 (A1)
14:30 Lodz, Poland 2024 (A1)
Expo Progress Reports – B – International Horticultural Exhibitions
15:15 Taichung, Chinese Taipei 2018 (A2/B1)
15:35 Hatay, Turkey 2021 (B)
15:55 Yangzhou, China 2021 (B)
Expo Progress Reports – C – International Horticultural Shows
16:15 Floralies Internationales Nantes, France 2019
Expo Progress Reports – D – International Horticultural Trade Shows
16:35 Greentech, the Netherlands 2018 (D)
16:50 Flormart, Italy 2018 (D)
17:00 Kahramanmaras, Turkey 2023 (B)
17:30 Conference Close
19:00 Drinks reception