During the AIPH Expo Conference in March 2015 AIPH launched a guide for the organisers of International Horticultural Exhibitions.
The aim of the publication is to give expo organisers a Guide on how to organise International Horticultural Exhibitions by providing useful information, facts, figures, tips and ideas.
This Guide addresses primarily organisers with less experience in International Horticultural Exhibitions. Countries with a tradition in organising Horticultural Exhibitions may use this book for knowledge exchange and are kindly requested to provide their experience to improve continuously this guide and share it with organisers of future Horticultural Exhibitions.
The Guide provides an overview of the different categories of Horticultural Exhibitions (A1, A2, B1, B2, A2/B1) with a particular focus on the A1 and A2/B1 categories. The importance of BIE approval fro A1 expos is also explained.
A good amount of the book considers the Feasibility & Application, two important steps that need to be considered for each Horticultural Expo. It discusses management organisation and their responsibilities, looking after stakeholders, partners, sponsors; the planning and how to start; the importance of the logo, motto and theme of the exhibition; the right people to target; the attendance projections; the design and architecture of the site; and the international and national participants with the annexed competitions.
In the section Operations the organiser will find advice on how to manage guest hospitality and facilities. In the following section the Marketing & Communication campaign is defined: when to start and how, people involved and the different phases of the promotional campaign.
In the final part of the book the focus is on the legacy of the expo and what is going to remain for future generations? How did the organisers manage sustainability? What about international relations? And other questions will be answered.
In the attachment of the guide we list the various best practices and motivations of hosting an Expo in a city/country and all the economic, social and environmental benefits related to it.
The guide is available by request, contact firstname.lastname@example.org