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    • THE CONSUMER DRIVEN MARKET

      November 1 2017

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      During the recent World Floral Summit at Aalsmeer in The Netherlands the outgoing CEO of Royal FloraHolland, Lucas Vos, told the audience that the end consumer will become the leader in our market.  That might not sound like much of a…

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    • As President of the International Association of Horticultural Producers (AIPH) I see first-hand the growth in global trade of flowers and plants.  It seems true that the world is getting smaller and that globalisation is now well and truly embedded within…

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